The speed of this year's Double Eleven is astonishing
From 0:00 on November 1st to 14:26 on November 11th, the cumulative order amount of JD 11.11 Global Love Season exceeded 243.1 billion yuan, surpassing the order scale of 204.4 billion yuan during the 2019 "Double Eleven" period. Tmall also broke records. According to Alibaba data, from November 1st to 0:30 on November 11th, the real-time transaction volume of Tmall's Double 11 global carnival season in 2020 exceeded 372.3 billion yuan, surpassing the total transaction volume of 268.4 billion yuan on November 11th, 2019. E-commerce platforms have repeatedly set new highs during the Golden Double Eleven consumption cycle, further indicating that the domestic consumer market is releasing strong consumption signals.
Behind the new high consumption on Singles' Day, a new storm in domestic logistics is quietly preparing, and the national express transportation industry is rapidly preparing for it. According to logistics data, at 0:35 am, just 5 minutes after Double Eleven consumers started paying the final payment, Mr. Li from Xiaoshan, Hangzhou received the first package; Also, payment will be made at 4am and the package will be received by 7am; It has refreshed the logistics speed of Double Eleven. Many netizens seriously suspect that the seller lives next door and the speed of delivery leaves the "final payment person" with no time to return the goods.
Why is the delivery so fast on Singles' Day this year? Due to the rapid growth of express delivery services, the logistics industry can only effectively respond by continuously improving digitalization. The rapid increase in intelligent sorting machines, automation equipment of major express delivery companies, early entry of "pre-sale express delivery" into communities, and the emergence of logistics robots have promoted the high-speed operation of express delivery from sorting to outbound and distribution. This also greatly reduces the waiting time for logistics in the past and improves the shopping experience for consumers.
In 2020, travel restrictions under the COVID-19 prevention brought unexpected growth to online shopping. Double Eleven is currently the largest consumption cycle in China, but it is also gradually developing into an international peak period. With the arrival of the traditional shopping peak of Black Friday and Christmas abroad, the shopping peak of overseas consumer markets is approaching. Many domestic businesses plan to export reserves to meet the shopping peak. Due to the continued escalation of the COVID-19 pandemic in Europe and America, there is a shortage of workers and containers in ports around the world, leading to a backlog of empty containers in various ports. The availability of containers in many basic ports in Asia has decreased, and the container shipping market is booming during the off-season, leading to an increase in freight rates across all routes. Shipping companies have begun to charge various surcharges.
Today's international logistics industry is experiencing both danger and opportunity. The external environment is unpredictable, while the internal environmental policies are favorable. In the recently released "14th Five Year Plan" proposal, "improving the modernization level of industrial and supply chains" is a key task, and in the future, it will be the upgrading of the entire industry and society. The speed of Double Eleven logistics is an important manifestation of the upgrading and modernization level of the industry's supply chain. In the face of the significant market of cross-border transportation, we need to focus on supply chain upgrading and provide industry operational efficiency to facilitate our stride forward in the blue ocean period of the external environment.
